The Listing Agent.

Your Real Estate Broker is invaluable to the sale of your property.  Brokers provide in-depth market knowledge and a vast network of clients and other professionals available to maximize the exposure of your listing.  They have access and to and understanding of the legal forms and procedures necessary in a real estate transaction. 

People sometimes question the amount of work a Listing Agent actually does when selling a property.  To clear things up, here is a list of their responsiblities:

- Online Presentation 

- Market Research 

- Signage

- Social Media

- Marketing

- Communication

 

- Administrative Paperwork

- Market Analysis

- Confidant

- Scheduling

- Open House

- Networking

 

 

 

It is advisable to avoid brokerage relationships with family and friends, as such a relationship is inherintly emotional and can suay important decisions.

Get rid of Clutter!

Buyers like to see a "clean slate" when viewing properties; therefore, removing all clutter, including personal photos, knicknacks, and memorablilia, is critical when selling your home. 

If the walls are painted with dramatic colors, consider having them painted to a neutral color, or provide an allowance for the buyer to do so. Have the windows and exterior siding pressure washed, and landscaping properly maintained before listing your home. 

Real Estate Sales
 
101

Research the Market.

Before listing your home, it is important to have a solid understanding of the current market demands.  The market sets the value for your property. 

You can maximize the sale price of your property by listing when the market best supports your asking price.

  Set a Reasonable Asking Price.

As stated in the previous point, the market determines the value of your property.  Your asking price should reflect the trends and demands of the market.  It is also helpful to get an appraisal to determine the value of your home.

Setting a price too high causes property to be viewed as a lesser comparable to other homes in that price range.  Don't let emotion drive your sale into the ground!  At the end of the day, it is about the numbers.

Understand Current Tax Law

The sale of property is a taxable event. The IRS provides benefits to homeowners, but often change.  

Before listing your property, consult a CPA so that you are up-to-date with the latest tax law and know what to expect after selling your home. 

The Seller's Checklist

- Begin Market Research in Advance

- Meet with Accountant/CPA

- Meet with Real Estate Attorney

- Find the Right Listing Agent 

- Set Official Marketing Date and Asking Price

- De-clutter and Neutralize Interior

- Increase Curb Appeal

- Order Professional Photography

- Debut Listing on MLS and other Online Real Estate Platforms

- Hold Open House

- Receive, Negotiate and Accept Offer

-  Maintain property under contract during contracted Due Dilligence Period.

- Meet the buyer at closing to transfer title.

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